MBA Notes

Tips for Increasing Sales in the Hotel Industry As the economy continues to rebound, the hospitality industry has shown prolonged signs of growth. There is   documented increase in jobs is indicative of continuing growth in the industry. Clearly, there is reason for hotel managers to feel hopeful about the future given the strong growth rates. However, only hotels that leverage this growth will truly benefit. This means that it is important for managers to look carefully at their practices and work hard to improve revenue streams. To do this, carefully implemented selling and up-selling is essential since these practices can fill more rooms and increase conversions. To start this process, consider the following tips: 1. Leverage call centers. Good managers know the importance of delegation. There is a reason hotels employ staff members to do different jobs. Housecleaning employees are not asked to tend the front desk. Receptionists are not expected to perform ma...

Evaluation of hotels by guests;   an effective approach to operational improvement is to collect feedback from a statistically valid sample of guest experiences. Second, that sampling process should be maintained and consistent over time. Newer approaches to the analysis of guest feedback fall short in providing the required basics and core aspects of a sound, on-going, and statistically valid guest feedback program. These offerings, mostly by reputation management providers, may provide marketplace transparency, but lack the reliability necessary to function effectively in a competitive marketplace. Let’s compare: What you get with transparent online content : 1.    Random rants and raves 2.    Inconsistent feedback over time 3.    Word bias derived from content 4.    No clarity on actionable steps toward improvement 5.    No historical reference to determine trends over time Hotel Feedback ·   ...

Lodging Demand Analysis is essential in determining the feasibility of a proposed facility or the value of an existing one. An appraiser should begin an analysis of lodging demand by identifying the demand generators in the area (the reasons why people who need overnight accommodation visit the subject market area) DEMAND GENERATOR BUILD-UP APPROACH The demand generator build-up approach involves the use of interviews and statistical sampling techniques to estimate lodging demand by projecting the room-nights attributable to local demand generators. This method should be used when: • The subject property will be situated in a new market area where there is no current competition by which to measure existing room-night demand, such as a new resort area. • The subject property will cater to a particular market segment, such as upscale executive conferences, that does not exist in the current marketplace. • The subject property will cater to a segment of the market that does not ...

Housekeeping is an important and integral part of the guest experience and satisfaction. What guests really want is to feel at home, to feel comfortable. Although the staff providing this service do not necessarily interact directly with the public, the quality of their work is critical in shaping guests’ pleasant memories of their stay. Good housekeeping is the foundation of good infection prevention.   The general cleanliness and hygiene of a facility are vital to the health and safety of guests, staff, and visitors. Pleasant work environment contributes to staff members' satisfaction, making them to be more productive. A more pleasant environment improves guest satisfaction and can increase guest’s use of services and frequent visits. 1.2 HOUSEKEEPING In general, the housekeeping crew is responsible for the daily cleaning of public rooms (lobbies, corridors, meeting rooms), private bedrooms and public washrooms. In addition, it h...