Evaluation of Hotels HOTEL MANAGEMENT


Evaluation of hotels by guests;
 an effective approach to operational improvement is to collect feedback from a statistically valid sample of guest experiences. Second, that sampling process should be maintained and consistent over time.
Newer approaches to the analysis of guest feedback fall short in providing the required basics and core aspects of a sound, on-going, and statistically valid guest feedback program. These offerings, mostly by reputation management providers, may provide marketplace transparency, but lack the reliability necessary to function effectively in a competitive marketplace. Let’s compare:
What you get with transparent online content:
1.   Random rants and raves
2.   Inconsistent feedback over time
3.   Word bias derived from content
4.   No clarity on actionable steps toward improvement
5.   No historical reference to determine trends over time

Hotel Feedback
·         How friendly was the front desk staff?
Extremely friendly Very friendly Moderately friendly Slightly friendly Not at all friendly 
·         How quick was the check-in process?
Extremely quick Very quick Moderately quick Slightly quick Not at all quick 
·         How clean was your room upon arrival?
Extremely clean Very clean Moderately clean Slightly clean Not at all clean 
·         How clean did the housekeeping staff keep your room throughout your stay?
Extremely clean Very clean Moderately clean Slightly clean Not at all clean 
·         How well-equipped was your room?
Extremely well-equipped Very well-equipped Moderately well-equipped Slightly well-equipped Not at all well-equipped 
·         How helpful was the concierge throughout your stay?
Extremely helpful Very helpful Moderately helpful Slightly helpful Not at all helpful 
·         How comfortable were your bed linens?
Extremely comfortable Very comfortable Moderately comfortable Slightly comfortable Not at all comfortable 
·         How quickly did the hotel restaurant serve your order?
Extremely quickly Very quickly Moderately quickly Slightly quickly Not at all quickly 
·         How convenient was the hotel breakfast service?
Extremely convenient Very convenient Moderately convenient Slightly convenient Not at all convenient 
·         How delicious was the hotel breakfast service?
Extremely delicious Very delicious Moderately delicious Slightly delicious Not at all delicious 
·         How affordable was the hotel breakfast service?
Extremely affordable Very affordable Moderately affordable Slightly affordable Not at all affordable 
·         How affordable was your stay at our hotel?
Extremely affordable Very affordable Moderately affordable Slightly affordable Not at all affordable 
·         Overall, were you satisfied with our hotel, neither satisfied nor dissatisfied it, or dissatisfied with it?
Extremely satisfied Moderately satisfied Slightly satisfied Neither satisfied nor dissatisfied Slightly dissatisfied Moderately dissatisfied Extremely dissatisfied 
·         How likely are you to recommend our hotel to others?
Extremely likely Very likely Moderately likely Slightly likely Not at all likely 

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